Articles on social media and marketing

Provoke some thought

If you’re a journalist, editor or publisher and want something of interest akin to a two-story-tall cat made of flowers, then End Result is your answer; we’re leading authors in content development, nurture marketing and social media application who turn outdated “wisdom” on its ear.

Open minds to grasp new ideas.
We’re available to write articles, columns, research and marketing reports.

Have a topic in mind? Give us a call at 608-358-0623 or e-mail us. If we don’t know it, we’ll start a social conversation to find someone who does.

Check out some of our recent writings:

Ford’s Scott Monty Sees Social Media as Opportunity to “Humanize the Company,” Social Media Breakfast, January 24, 2012

Under Attack: Using Social Media to Respond to a Public Relations Crisis, Social Media Breakfast, November 23, 2011

Navigating the Social Media Landscape of Government 2.0, Social Media Breakfast, October 28, 2011

Google Adds a Personal Touch to Promote Madison Businesses, Social Media Breakfast, September 23, 2011

The Social Media Strategy Question?, Customer Think, June 14, 2011 (Top 5K Retweet Article)

Brainshark Converges Mobile, Social and Video to Give Marketing More Bite, Social Media Breakfast,, May 18, 2011

Social Media Use #99: Busting the Ghosts of Cafés Past, Social Media Breakfast, May 4, 2011

Kovi Rides Tandem With Social Passion and Product Research, Social Media Breakfast, February 18, 2011

Lands’ End Embraces Social Media in Service Culture, Social Media Breakfast, January 31, 2011

What Causes Marketing Landing Page Crashes?, BankIngenuity.com, November 11, 2010

What’s the Best Road to Lead Members to Choose Our Credit Union as Their Primary Financial Institution?, CUNA Marketing and Business Development Council, September 27, 2010

NEW White Paper: Social Media Under One Roof: Integrate Social Media with the Total Customer Experience Model, Global Customer Experience Management Organization (co-authored by Wendy Soucie), September 2010

How Can Social Media Help My Credit Union?, CUNA Marketing and Business Development Council, August 11, 2010

Allocate Your Bank’s Research Budget to Marketing, BankIngenuity.com, July 15, 2010

Interactive Marketing School: Why are Financial Services Providers Failing?, BankIngenuity.com, June 1, 2010

Should Credit Union Marketers Focus More on the Basic Needs from Maslow’s Hierarchy?, CUNA Marketing and Business Development Council, May 10, 2010

Damage to Your Bank’s Reputation? Content Marketing Is the Repair Shop, BankIngenuity.com, April 23, 2010

Q&A: What do you do to create authentic visibility for yourself online?, CUNA Marketing and Business Development Council, March 2010

Q&A: How can we connect with young adults in our credit union’s marketing?, CUNA Marketing and Business Development Council, February 2010

Q&A: As a LinkedIn trainer, can you help me understand the value of tons of connections?, CUNA Marketing and Business Development Council, January 2010

Q&A: Which Credit Unions Will Survive the Next 10 Years?, CUNA Marketing and Business Development Council, November 2009

Q&A: What Are Three Common Mistakes Businesses Make When Entering Social Media?, CUNA Marketing and Business Development Council, October 2009

Book review: Staying Healthy in Sick Organizations: The Clover Practice, CUNA Human Resources Council, June 2009

Eight Tips to Grow Your Business in 2009, Lodi Enterprise ENews, January 2009

Book review: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, BusinessWatch, August 2008

Book review: Gonzo Marketing: Winning through Worst Practices, BusinessWatch, May 2008

Keep reading about social media and nurture marketing, and End Result will keep writing.