<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>End Result Marketing &#187; Book reviews</title>
	<atom:link href="http://www.endresultmarketing.com/category/book-reviews/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
	<lastBuildDate>Wed, 25 Jan 2012 16:20:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>NEW brain research part 10: Book review: David Rock&#8217;s Your Brain at Work</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 19:47:08 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Continuous partial attention]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Fairness]]></category>
		<category><![CDATA[George Miller]]></category>
		<category><![CDATA[IQ]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Multitasking]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Visual cortex]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2632</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 10—the final installment—of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on the second of two books that inspired these posts.
While working on a project to draw out the marketing implications of new brain research, I met with a university professor who suggested this reading. [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 9: Book review: Bob Gilbreath&#8217;s Marketing with Meaning</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:06:20 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[ignoring traditional advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Millennial]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2480</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 9 of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on one of the two books that inspired these posts.
Knowing my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath&#8216;s new book.  I purchased it because it sounded [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What motivates us?: new marketing and brain research (part 1 of 10)</title>
		<link>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/</link>
		<comments>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:03:41 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2039</guid>
		<description><![CDATA[
			
				
			
		
Is everything that&#8217;s taught in marketing school wrong? What should marketers know about new brain research? What makes us tick? Come along on this 10-week blog journey and find out—if you dare!
Understand motivation to make marketing meaningful
Authors of two new books propose theories that attempt to &#8220;get inside our heads&#8221; but from slightly different angles:
Bob [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->
