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	<title>End Result Marketing &#187; Brain research</title>
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	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>NEW brain research part 10: Book review: David Rock&#8217;s Your Brain at Work</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 19:47:08 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Continuous partial attention]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Fairness]]></category>
		<category><![CDATA[George Miller]]></category>
		<category><![CDATA[IQ]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Multitasking]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Visual cortex]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2632</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 10—the final installment—of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on the second of two books that inspired these posts.
While working on a project to draw out the marketing implications of new brain research, I met with a university professor who suggested this reading. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 9: Book review: Bob Gilbreath&#8217;s Marketing with Meaning</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:06:20 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[ignoring traditional advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Millennial]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2480</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 9 of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on one of the two books that inspired these posts.
Knowing my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath&#8216;s new book.  I purchased it because it sounded [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 8: The marketing implications of Maslow&#8217;s hidden levels</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:57:18 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[pyramid]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2462</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 8 of this slightly deeper blog series on new marketing and brain research, I fill in the holes from David Rock&#8216;s SCARF model. Are there areas that Maslow got right and nobody knew about? What could marketers do with this knowledge? Come along and find out&#8230;if you&#8217;re not too scared!
[We are]&#8230;nine meals [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 7: Life&#8217;s not fair for marketers</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 07:16:56 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Backchannel]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Brandon Keim]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Fairness]]></category>
		<category><![CDATA[Jay Rosen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2449</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 7 of a slightly deeper blog series that challenges marketers to improve by gaining a better understanding of the implications of new brain research.
[A] study of one very modern behavior, fairness&#8230;suggests it evolved recently, and is rooted in culture rather than biology.
Brandon Keim, Wired
(In reference to &#8220;Markets, Religion, Community Size, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 5: Autonomy and irrational decision-making in marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:19:21 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Autonomy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Irrational decision]]></category>
		<category><![CDATA[Jason Weaver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Predictably Irrational]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Shoutlet]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2282</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the half-way point of a slightly deeper blog series that examines theories of behavioral motivation.
Forty-eight percent of consumers today now believe they have the right to decide whether or not to receive advertising.
- Forrester Research
Who&#8217;s in control?: marketers or consumers?&#8230;reason or impulse? The Internet has swung the pendulum of control away from [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 4: Nothing&#8217;s certain but death, taxes and marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:59:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Certainty]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2263</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 4 of a 10-part series that examines theories of behavioral motivation.
Feeling and longing are the motive forces behind all human endeavor and human creations.
- Albert Einstein (one of Maslow&#8217;s self-actualized research subjects)
What implications does new brain research hold for marketers? What makes us tick? Is everything that&#8217;s taught in marketing school [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 3: Become a marketing status symbol</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:15:35 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2227</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 3 of a 10-part series that examines theories of behavioral motivation. Part 1 introduced David Rock&#8217;s SCARF model from &#8220;Your Brain at Work&#8221;, and part 2 went deeper into Maslow&#8217;s work that Bob Gilbreath uses as a backdrop for his &#8220;Marketing with Meaning&#8221; book.

If we want to connect meaningfully with people, [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 2: Setting the record straight on Maslow&#8217;s theories</title>
		<link>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part2/</link>
		<comments>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part2/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 06:02:14 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2149</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 2 of a 10-part, weekly series that examines one aspect of what makes us tick: theories of behavioral motivation. In Part 1, I introduced concepts from two new books: &#8220;Marketing with Meaning&#8221; and &#8220;Your Brain at Work.&#8221;

Can marketers unravel the mysteries of motivation? Hold on tight&#8230;This slightly deeper blog series takes [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What motivates us?: new marketing and brain research (part 1 of 10)</title>
		<link>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/</link>
		<comments>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:03:41 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2039</guid>
		<description><![CDATA[
			
				
			
		
Is everything that&#8217;s taught in marketing school wrong? What should marketers know about new brain research? What makes us tick? Come along on this 10-week blog journey and find out—if you dare!
Understand motivation to make marketing meaningful
Authors of two new books propose theories that attempt to &#8220;get inside our heads&#8221; but from slightly different angles:
Bob [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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