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	<title>End Result Marketing &#187; Business development and sales</title>
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	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 10 golden rules of marketing white papers</title>
		<link>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/</link>
		<comments>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:09:39 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Ecollo Media]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Green marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[White paper]]></category>
		<category><![CDATA[Whitepaper]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1795</guid>
		<description><![CDATA[
			
				
			
		
A recent study corroborates what I have firmly believed for many years: demand for white papers is growing, and most marketers aren&#8217;t delivering.
There are numerous subtleties involved with putting together a great white paper. I have identified over 20 elements that increase value and effectiveness through my own research based on developing and marketing white [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Nurture marketing: a strategically superior alternative to drip marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:09:04 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Alternative to drip marketing]]></category>
		<category><![CDATA[Drip marketing]]></category>
		<category><![CDATA[Frequency marketing]]></category>
		<category><![CDATA[Intimacy marketing]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1739</guid>
		<description><![CDATA[
			
				
			
		
Is nurture marketing the same as drip marketing? My position is that the two techniques are fundamentally different.
Get back to your roots
Jim Cecil uses both terms. He grew up on a Kentucky farm. His father had a successful business selling agricultural equipment and used postcards with tips that enabled customers to improve their harvests.
One of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Change the rules of interruption marketing</title>
		<link>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 22:19:16 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Educational promotion]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Nurturing Customer Relationships]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1631</guid>
		<description><![CDATA[
			
				
			
		

 

Are you having trouble getting the response you used to with your marketing efforts? With 3,000+ ad messages bombarding us every day, is it any wonder? Are you going nowhere fast on the road of traditional marketing? Take a U-turn!
Get back to the roots of your business
What if a company was genuinely concerned about [...]]]></description>
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		<title>Something&#8217;s amiss with today&#8217;s marketing</title>
		<link>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:39:56 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Educational promotion]]></category>
		<category><![CDATA[End Result Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Objection avoidance]]></category>
		<category><![CDATA[Objection handling]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1515</guid>
		<description><![CDATA[
			
				
			
		
Can you see the forest for the trees?
Today&#8217;s marketing is scattered and lazy. It jumps to tactics before strategy. It&#8217;s been done before or it&#8217;s clever in the wrong ways. It has hidden agendas and doesn&#8217;t really want to discuss the details. It&#8217;s ubiquitous. It&#8217;s invisible. It forgets the very roots that support it.
Look beyond [...]]]></description>
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		<slash:comments>0</slash:comments>
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