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	<title>End Result Marketing &#187; Business development and sales</title>
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	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>Infographic: 7 Ways Social Media Is Changing the Nature of Nurture Marketing</title>
		<link>http://www.endresultmarketing.com/2011/09/infographic-7-ways-social-media-is-changing-the-nature-of-nurture-marketing/</link>
		<comments>http://www.endresultmarketing.com/2011/09/infographic-7-ways-social-media-is-changing-the-nature-of-nurture-marketing/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 05:25:52 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Social media marketing integration]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Doug Tangwall]]></category>
		<category><![CDATA[End Result Marketing]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[nurturing organization]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Academy]]></category>
		<category><![CDATA[Social media infographic]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3157</guid>
		<description><![CDATA[
			
				
			
		
It’s been an honor to collaborate on this piece with marketing great Jim Cecil and social media strategist Wendy Soucie. Soucie is a certified social media strategist and dean of the Social Media Academy. She runs a consulting practice where she helps businesses to gain a competitive advantage by using social media throughout the organization. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>14 ideas for generating nurture marketing content that gets results</title>
		<link>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/</link>
		<comments>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 06:57:57 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Anne Miller]]></category>
		<category><![CDATA[Bryan Bliss]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[content ideas]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Generosity Marketing]]></category>
		<category><![CDATA[Groundswell]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>
		<category><![CDATA[Metaphorically Selling]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[nurture marketing content]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Shama Kabani]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Language of Success]]></category>
		<category><![CDATA[The Zen of Social Media Marketing]]></category>
		<category><![CDATA[Tom Sant]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3040</guid>
		<description><![CDATA[
			
				
			
		
A few days ago, in his Nurture Marketing Blog, Jim Cecil talked about the most common question he is asked,
“How do I get the ideas for nurturing?”
This reminded me of something else I had read recently…Targeting prospects with highly relevant content is the top concern of marketers—cited by more than two-thirds of respondents from both [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pizza and social media can bring the world together</title>
		<link>http://www.endresultmarketing.com/2011/03/pizza-and-social-media-can-bring-the-world-together/</link>
		<comments>http://www.endresultmarketing.com/2011/03/pizza-and-social-media-can-bring-the-world-together/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 13:14:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Ian Gurfield]]></category>
		<category><![CDATA[Ian's on State]]></category>
		<category><![CDATA[Ian's Pizza]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[pizza ordered round the world]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social media reach]]></category>
		<category><![CDATA[Wisconsin protests]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3013</guid>
		<description><![CDATA[
			
				
			
		
This is a tale of the pizza ordered ‘round the world. It is a story of potentially the greatest social media reach ever achieved by a business so small.
I had heard the story…I even ate the pizza.
But today I embarked on a deeper investigation of this social media spectacle—one taken from a marketing and business [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 fatal landing page mistakes: how to avoid interactive marketing crashes</title>
		<link>http://www.endresultmarketing.com/2010/11/10-fatal-landing-page-mistakes-how-to-avoid-interactive-marketing-crashes/</link>
		<comments>http://www.endresultmarketing.com/2010/11/10-fatal-landing-page-mistakes-how-to-avoid-interactive-marketing-crashes/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 20:12:26 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Conversion product marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Encore page]]></category>
		<category><![CDATA[Kevin Lindsay]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[Marketing landing page]]></category>
		<category><![CDATA[Michael Stelzner]]></category>
		<category><![CDATA[Optimization software]]></category>
		<category><![CDATA[Response rate]]></category>
		<category><![CDATA[Social Media Examiner]]></category>
		<category><![CDATA[Squeeze page]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2823</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the last of a three-part series on interactive marketing and landing pages. I offer special thanks to Michael Stelzner of Social Media Examiner and Kevin Lindsay of Adobe Systems for their contributions.
Many digital marketers succeed in getting a mouse-click&#8230;only to crash on the landing page. What can we learn from these crashes? [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/11/10-fatal-landing-page-mistakes-how-to-avoid-interactive-marketing-crashes/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 10 golden rules of marketing white papers</title>
		<link>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/</link>
		<comments>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:09:39 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Eccolo Media]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Green marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[White paper]]></category>
		<category><![CDATA[Whitepaper]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1795</guid>
		<description><![CDATA[
			
				
			
		
A recent study corroborates what I have firmly believed for many years: demand for white papers is growing, and most marketers aren&#8217;t delivering.
There are numerous subtleties involved with putting together a great white paper. I have identified over 20 elements that increase value and effectiveness through my own research based on developing and marketing white [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Nurture marketing: a strategically superior alternative to drip marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:09:04 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Alternative to drip marketing]]></category>
		<category><![CDATA[Drip marketing]]></category>
		<category><![CDATA[Frequency marketing]]></category>
		<category><![CDATA[Intimacy marketing]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1739</guid>
		<description><![CDATA[
			
				
			
		
Is nurture marketing the same as drip marketing? My position is that the two techniques are fundamentally different.
Get back to your roots
Jim Cecil uses both terms. He grew up on a Kentucky farm. His father had a successful business selling agricultural equipment and used postcards with tips that enabled customers to improve their harvests.
One of [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Change the rules of interruption marketing</title>
		<link>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 22:19:16 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Educational promotion]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Nurturing Customer Relationships]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1631</guid>
		<description><![CDATA[
			
				
			
		

 

Are you having trouble getting the response you used to with your marketing efforts? With 3,000+ ad messages bombarding us every day, is it any wonder? Are you going nowhere fast on the road of traditional marketing? Take a U-turn!
Get back to the roots of your business
What if a company was genuinely concerned about [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Something&#8217;s amiss with today&#8217;s marketing</title>
		<link>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:39:56 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Educational promotion]]></category>
		<category><![CDATA[End Result Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Objection avoidance]]></category>
		<category><![CDATA[Objection handling]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1515</guid>
		<description><![CDATA[
			
				
			
		
Can you see the forest for the trees?
Today&#8217;s marketing is scattered and lazy. It jumps to tactics before strategy. It&#8217;s been done before or it&#8217;s clever in the wrong ways. It has hidden agendas and doesn&#8217;t really want to discuss the details. It&#8217;s ubiquitous. It&#8217;s invisible. It forgets the very roots that support it.
Look beyond [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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