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	<title>End Result Marketing &#187; Marketing tactics</title>
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	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>Infographic: 7 Ways Social Media Is Changing the Nature of Nurture Marketing</title>
		<link>http://www.endresultmarketing.com/2011/09/infographic-7-ways-social-media-is-changing-the-nature-of-nurture-marketing/</link>
		<comments>http://www.endresultmarketing.com/2011/09/infographic-7-ways-social-media-is-changing-the-nature-of-nurture-marketing/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 05:25:52 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Social media marketing integration]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Doug Tangwall]]></category>
		<category><![CDATA[End Result Marketing]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[nurturing organization]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Academy]]></category>
		<category><![CDATA[Social media infographic]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3157</guid>
		<description><![CDATA[
			
				
			
		
It’s been an honor to collaborate on this piece with marketing great Jim Cecil and social media strategist Wendy Soucie. Soucie is a certified social media strategist and dean of the Social Media Academy. She runs a consulting practice where she helps businesses to gain a competitive advantage by using social media throughout the organization. [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2011/09/infographic-7-ways-social-media-is-changing-the-nature-of-nurture-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>14 ideas for generating nurture marketing content that gets results</title>
		<link>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/</link>
		<comments>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 06:57:57 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Anne Miller]]></category>
		<category><![CDATA[Bryan Bliss]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[content ideas]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Generosity Marketing]]></category>
		<category><![CDATA[Groundswell]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>
		<category><![CDATA[Metaphorically Selling]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[nurture marketing content]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Shama Kabani]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Language of Success]]></category>
		<category><![CDATA[The Zen of Social Media Marketing]]></category>
		<category><![CDATA[Tom Sant]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3040</guid>
		<description><![CDATA[
			
				
			
		
A few days ago, in his Nurture Marketing Blog, Jim Cecil talked about the most common question he is asked,
“How do I get the ideas for nurturing?”
This reminded me of something else I had read recently…Targeting prospects with highly relevant content is the top concern of marketers—cited by more than two-thirds of respondents from both [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pizza and social media can bring the world together</title>
		<link>http://www.endresultmarketing.com/2011/03/pizza-and-social-media-can-bring-the-world-together/</link>
		<comments>http://www.endresultmarketing.com/2011/03/pizza-and-social-media-can-bring-the-world-together/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 13:14:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Ian Gurfield]]></category>
		<category><![CDATA[Ian's on State]]></category>
		<category><![CDATA[Ian's Pizza]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[pizza ordered round the world]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social media reach]]></category>
		<category><![CDATA[Wisconsin protests]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3013</guid>
		<description><![CDATA[
			
				
			
		
This is a tale of the pizza ordered ‘round the world. It is a story of potentially the greatest social media reach ever achieved by a business so small.
I had heard the story…I even ate the pizza.
But today I embarked on a deeper investigation of this social media spectacle—one taken from a marketing and business [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2011/03/pizza-and-social-media-can-bring-the-world-together/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 fatal landing page mistakes: how to avoid interactive marketing crashes</title>
		<link>http://www.endresultmarketing.com/2010/11/10-fatal-landing-page-mistakes-how-to-avoid-interactive-marketing-crashes/</link>
		<comments>http://www.endresultmarketing.com/2010/11/10-fatal-landing-page-mistakes-how-to-avoid-interactive-marketing-crashes/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 20:12:26 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Conversion product marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Encore page]]></category>
		<category><![CDATA[Kevin Lindsay]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[Marketing landing page]]></category>
		<category><![CDATA[Michael Stelzner]]></category>
		<category><![CDATA[Optimization software]]></category>
		<category><![CDATA[Response rate]]></category>
		<category><![CDATA[Social Media Examiner]]></category>
		<category><![CDATA[Squeeze page]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2823</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the last of a three-part series on interactive marketing and landing pages. I offer special thanks to Michael Stelzner of Social Media Examiner and Kevin Lindsay of Adobe Systems for their contributions.
Many digital marketers succeed in getting a mouse-click&#8230;only to crash on the landing page. What can we learn from these crashes? [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/11/10-fatal-landing-page-mistakes-how-to-avoid-interactive-marketing-crashes/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The evolving definition of marketing landing pages: what’s changed and so what?</title>
		<link>http://www.endresultmarketing.com/2010/10/the-evolving-definition-of-marketing-landing-pages-what%e2%80%99s-changed-and-so-what/</link>
		<comments>http://www.endresultmarketing.com/2010/10/the-evolving-definition-of-marketing-landing-pages-what%e2%80%99s-changed-and-so-what/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 18:11:54 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Call to action]]></category>
		<category><![CDATA[Definition landing page]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[landing tabs]]></category>
		<category><![CDATA[Marketing landing page]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media follows]]></category>
		<category><![CDATA[social media landing tabs]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2791</guid>
		<description><![CDATA[
			
				
			
		
Note: This is a follow-up post to How to make interactive marketing take off: a 7-point preflight checklist.
Is today’s landing page something different than in the past? If so, what are the implications for digital marketers?
Let’s start with the basics…
What is a landing page?
Here’s my definition:


marketing landing page (mär´kit´ing land’ing pāj) n. location(s) on the [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/10/the-evolving-definition-of-marketing-landing-pages-what%e2%80%99s-changed-and-so-what/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to make interactive marketing take off: a 7-point preflight checklist</title>
		<link>http://www.endresultmarketing.com/2010/06/how-to-make-interactive-marketing-take-off-a-7-point-pre-flight-checklist/</link>
		<comments>http://www.endresultmarketing.com/2010/06/how-to-make-interactive-marketing-take-off-a-7-point-pre-flight-checklist/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 20:18:58 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Click-through rates]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Engage customers]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Keyword assist]]></category>
		<category><![CDATA[Marketing return on investment]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Prequalify leads]]></category>
		<category><![CDATA[Search marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2664</guid>
		<description><![CDATA[
			
				
			
		
According to Forrester Research, interactive marketing will near $55 billion and represent 21% of all  marketing spend in 2014 as marketers shift dollars away from traditional  media and toward search marketing, email  marketing, social media and mobile marketing.
The Internet brings numerous opportunities for marketers to connect with potential customers. The catch: prospects [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 9: Book review: Bob Gilbreath&#8217;s Marketing with Meaning</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:06:20 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[ignoring traditional advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Millennial]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2480</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 9 of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on one of the two books that inspired these posts.
Knowing my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath&#8216;s new book.  I purchased it because it sounded [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 8: The marketing implications of Maslow&#8217;s hidden levels</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:57:18 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[pyramid]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2462</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 8 of this slightly deeper blog series on new marketing and brain research, I fill in the holes from David Rock&#8216;s SCARF model. Are there areas that Maslow got right and nobody knew about? What could marketers do with this knowledge? Come along and find out&#8230;if you&#8217;re not too scared!
[We are]&#8230;nine meals [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 7: Life&#8217;s not fair for marketers</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 07:16:56 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Backchannel]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Brandon Keim]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Fairness]]></category>
		<category><![CDATA[Jay Rosen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2449</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 7 of a slightly deeper blog series that challenges marketers to improve by gaining a better understanding of the implications of new brain research.
[A] study of one very modern behavior, fairness&#8230;suggests it evolved recently, and is rooted in culture rather than biology.
Brandon Keim, Wired
(In reference to &#8220;Markets, Religion, Community Size, and [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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