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	<title>End Result Marketing &#187; Marketing with meaning</title>
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	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>NEW brain research part 9: Book review: Bob Gilbreath&#8217;s Marketing with Meaning</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:06:20 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[ignoring traditional advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Millennial]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2480</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 9 of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on one of the two books that inspired these posts.
Knowing my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath&#8216;s new book.  I purchased it because it sounded [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 8: The marketing implications of Maslow&#8217;s hidden levels</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:57:18 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[pyramid]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2462</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 8 of this slightly deeper blog series on new marketing and brain research, I fill in the holes from David Rock&#8216;s SCARF model. Are there areas that Maslow got right and nobody knew about? What could marketers do with this knowledge? Come along and find out&#8230;if you&#8217;re not too scared!
[We are]&#8230;nine meals [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 5: Autonomy and irrational decision-making in marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:19:21 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Autonomy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Irrational decision]]></category>
		<category><![CDATA[Jason Weaver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Predictably Irrational]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Shoutlet]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2282</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the half-way point of a slightly deeper blog series that examines theories of behavioral motivation.
Forty-eight percent of consumers today now believe they have the right to decide whether or not to receive advertising.
- Forrester Research
Who&#8217;s in control?: marketers or consumers?&#8230;reason or impulse? The Internet has swung the pendulum of control away from [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 4: Nothing&#8217;s certain but death, taxes and marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:59:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Certainty]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2263</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 4 of a 10-part series that examines theories of behavioral motivation.
Feeling and longing are the motive forces behind all human endeavor and human creations.
- Albert Einstein (one of Maslow&#8217;s self-actualized research subjects)
What implications does new brain research hold for marketers? What makes us tick? Is everything that&#8217;s taught in marketing school [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 3: Become a marketing status symbol</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:15:35 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2227</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 3 of a 10-part series that examines theories of behavioral motivation. Part 1 introduced David Rock&#8217;s SCARF model from &#8220;Your Brain at Work&#8221;, and part 2 went deeper into Maslow&#8217;s work that Bob Gilbreath uses as a backdrop for his &#8220;Marketing with Meaning&#8221; book.

If we want to connect meaningfully with people, [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What motivates us?: new marketing and brain research (part 1 of 10)</title>
		<link>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/</link>
		<comments>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:03:41 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2039</guid>
		<description><![CDATA[
			
				
			
		
Is everything that&#8217;s taught in marketing school wrong? What should marketers know about new brain research? What makes us tick? Come along on this 10-week blog journey and find out—if you dare!
Understand motivation to make marketing meaningful
Authors of two new books propose theories that attempt to &#8220;get inside our heads&#8221; but from slightly different angles:
Bob [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The 10 golden rules of marketing white papers</title>
		<link>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/</link>
		<comments>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:09:39 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Ecollo Media]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Green marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[White paper]]></category>
		<category><![CDATA[Whitepaper]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1795</guid>
		<description><![CDATA[
			
				
			
		
A recent study corroborates what I have firmly believed for many years: demand for white papers is growing, and most marketers aren&#8217;t delivering.
There are numerous subtleties involved with putting together a great white paper. I have identified over 20 elements that increase value and effectiveness through my own research based on developing and marketing white [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Becoming content with content marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:13:22 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[Newt Barrett]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1777</guid>
		<description><![CDATA[
			
				
			
		
Have marketers become so lame that we need to remind them to include content?
Content marketing is appearing more often in discussions of marketing theory. Initially I found myself annoyed by the term, but I realize now that the advocates of content marketing are on the same page as I am. I may have to become [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nurture marketing: a strategically superior alternative to drip marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:09:04 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Alternative to drip marketing]]></category>
		<category><![CDATA[Drip marketing]]></category>
		<category><![CDATA[Frequency marketing]]></category>
		<category><![CDATA[Intimacy marketing]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1739</guid>
		<description><![CDATA[
			
				
			
		
Is nurture marketing the same as drip marketing? My position is that the two techniques are fundamentally different.
Get back to your roots
Jim Cecil uses both terms. He grew up on a Kentucky farm. His father had a successful business selling agricultural equipment and used postcards with tips that enabled customers to improve their harvests.
One of [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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