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	<title>End Result Marketing &#187; Nurture marketing strategy</title>
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	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>How to make interactive marketing take off: a 7-point preflight checklist</title>
		<link>http://www.endresultmarketing.com/2010/06/how-to-make-interactive-marketing-take-off-a-7-point-pre-flight-checklist/</link>
		<comments>http://www.endresultmarketing.com/2010/06/how-to-make-interactive-marketing-take-off-a-7-point-pre-flight-checklist/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 20:18:58 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Click-through rates]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Engage customers]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Keyword assist]]></category>
		<category><![CDATA[Marketing return on investment]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Prequalify leads]]></category>
		<category><![CDATA[Search marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2664</guid>
		<description><![CDATA[
			
				
			
		
According to Forrester Research, interactive marketing will near $55 billion and represent 21% of all  marketing spend in 2014 as marketers shift dollars away from traditional  media and toward search marketing, email  marketing, social media and mobile marketing.
The Internet brings numerous opportunities for marketers to connect with potential customers. The catch: prospects [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 8: The marketing implications of Maslow&#8217;s hidden levels</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:57:18 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[pyramid]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2462</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 8 of this slightly deeper blog series on new marketing and brain research, I fill in the holes from David Rock&#8216;s SCARF model. Are there areas that Maslow got right and nobody knew about? What could marketers do with this knowledge? Come along and find out&#8230;if you&#8217;re not too scared!
[We are]&#8230;nine meals [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 5: Autonomy and irrational decision-making in marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:19:21 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Autonomy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Irrational decision]]></category>
		<category><![CDATA[Jason Weaver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Predictably Irrational]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Shoutlet]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2282</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the half-way point of a slightly deeper blog series that examines theories of behavioral motivation.
Forty-eight percent of consumers today now believe they have the right to decide whether or not to receive advertising.
- Forrester Research
Who&#8217;s in control?: marketers or consumers?&#8230;reason or impulse? The Internet has swung the pendulum of control away from [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 4: Nothing&#8217;s certain but death, taxes and marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:59:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Certainty]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2263</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 4 of a 10-part series that examines theories of behavioral motivation.
Feeling and longing are the motive forces behind all human endeavor and human creations.
- Albert Einstein (one of Maslow&#8217;s self-actualized research subjects)
What implications does new brain research hold for marketers? What makes us tick? Is everything that&#8217;s taught in marketing school [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 3: Become a marketing status symbol</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:15:35 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2227</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 3 of a 10-part series that examines theories of behavioral motivation. Part 1 introduced David Rock&#8217;s SCARF model from &#8220;Your Brain at Work&#8221;, and part 2 went deeper into Maslow&#8217;s work that Bob Gilbreath uses as a backdrop for his &#8220;Marketing with Meaning&#8221; book.

If we want to connect meaningfully with people, [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 10 golden rules of marketing white papers</title>
		<link>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/</link>
		<comments>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:09:39 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Ecollo Media]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Green marketing]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[White paper]]></category>
		<category><![CDATA[Whitepaper]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1795</guid>
		<description><![CDATA[
			
				
			
		
A recent study corroborates what I have firmly believed for many years: demand for white papers is growing, and most marketers aren&#8217;t delivering.
There are numerous subtleties involved with putting together a great white paper. I have identified over 20 elements that increase value and effectiveness through my own research based on developing and marketing white [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/12/the-10-golden-rules-of-marketing-white-papers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Becoming content with content marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:13:22 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[Newt Barrett]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1777</guid>
		<description><![CDATA[
			
				
			
		
Have marketers become so lame that we need to remind them to include content?
Content marketing is appearing more often in discussions of marketing theory. Initially I found myself annoyed by the term, but I realize now that the advocates of content marketing are on the same page as I am. I may have to become [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nurture marketing: a strategically superior alternative to drip marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:09:04 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Alternative to drip marketing]]></category>
		<category><![CDATA[Drip marketing]]></category>
		<category><![CDATA[Frequency marketing]]></category>
		<category><![CDATA[Intimacy marketing]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1739</guid>
		<description><![CDATA[
			
				
			
		
Is nurture marketing the same as drip marketing? My position is that the two techniques are fundamentally different.
Get back to your roots
Jim Cecil uses both terms. He grew up on a Kentucky farm. His father had a successful business selling agricultural equipment and used postcards with tips that enabled customers to improve their harvests.
One of [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/11/nurture-marketing-a-strategically-superior-alternative-to-drip-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Change the rules of interruption marketing</title>
		<link>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 22:19:16 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Educational promotion]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Nurturing Customer Relationships]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1631</guid>
		<description><![CDATA[
			
				
			
		

 

Are you having trouble getting the response you used to with your marketing efforts? With 3,000+ ad messages bombarding us every day, is it any wonder? Are you going nowhere fast on the road of traditional marketing? Take a U-turn!
Get back to the roots of your business
What if a company was genuinely concerned about [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/10/change-the-rules-of-interruption-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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