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	<title>End Result Marketing &#187; Product development</title>
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	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>14 ideas for generating nurture marketing content that gets results</title>
		<link>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/</link>
		<comments>http://www.endresultmarketing.com/2011/04/14-ideas-for-generating-nurture-marketing-content-that-gets-results/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 06:57:57 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Anne Miller]]></category>
		<category><![CDATA[Bryan Bliss]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[content ideas]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Generosity Marketing]]></category>
		<category><![CDATA[Groundswell]]></category>
		<category><![CDATA[Jim Cecil]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>
		<category><![CDATA[Metaphorically Selling]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[nurture marketing content]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Shama Kabani]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Language of Success]]></category>
		<category><![CDATA[The Zen of Social Media Marketing]]></category>
		<category><![CDATA[Tom Sant]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=3040</guid>
		<description><![CDATA[
			
				
			
		
A few days ago, in his Nurture Marketing Blog, Jim Cecil talked about the most common question he is asked,
“How do I get the ideas for nurturing?”
This reminded me of something else I had read recently…Targeting prospects with highly relevant content is the top concern of marketers—cited by more than two-thirds of respondents from both [...]]]></description>
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		</item>
		<item>
		<title>The evolving definition of marketing landing pages: what’s changed and so what?</title>
		<link>http://www.endresultmarketing.com/2010/10/the-evolving-definition-of-marketing-landing-pages-what%e2%80%99s-changed-and-so-what/</link>
		<comments>http://www.endresultmarketing.com/2010/10/the-evolving-definition-of-marketing-landing-pages-what%e2%80%99s-changed-and-so-what/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 18:11:54 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Call to action]]></category>
		<category><![CDATA[Definition landing page]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[landing tabs]]></category>
		<category><![CDATA[Marketing landing page]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media follows]]></category>
		<category><![CDATA[social media landing tabs]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2791</guid>
		<description><![CDATA[
			
				
			
		
Note: This is a follow-up post to How to make interactive marketing take off: a 7-point preflight checklist.
Is today’s landing page something different than in the past? If so, what are the implications for digital marketers?
Let’s start with the basics…
What is a landing page?
Here’s my definition:


marketing landing page (mär´kit´ing land’ing pāj) n. location(s) on the [...]]]></description>
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		</item>
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		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 5: Autonomy and irrational decision-making in marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:19:21 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Autonomy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Irrational decision]]></category>
		<category><![CDATA[Jason Weaver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Predictably Irrational]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Shoutlet]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2282</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the half-way point of a slightly deeper blog series that examines theories of behavioral motivation.
Forty-eight percent of consumers today now believe they have the right to decide whether or not to receive advertising.
- Forrester Research
Who&#8217;s in control?: marketers or consumers?&#8230;reason or impulse? The Internet has swung the pendulum of control away from [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 4: Nothing&#8217;s certain but death, taxes and marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:59:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Certainty]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2263</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 4 of a 10-part series that examines theories of behavioral motivation.
Feeling and longing are the motive forces behind all human endeavor and human creations.
- Albert Einstein (one of Maslow&#8217;s self-actualized research subjects)
What implications does new brain research hold for marketers? What makes us tick? Is everything that&#8217;s taught in marketing school [...]]]></description>
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