<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>End Result Marketing &#187; Thought leadership</title>
	<atom:link href="http://www.endresultmarketing.com/category/thought-leadership/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
	<lastBuildDate>Fri, 27 Aug 2010 16:07:44 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>NEW brain research part 8: The marketing implications of Maslow&#8217;s hidden levels</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:57:18 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[pyramid]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2462</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 8 of this slightly deeper blog series on new marketing and brain research, I fill in the holes from David Rock&#8216;s SCARF model. Are there areas that Maslow got right and nobody knew about? What could marketers do with this knowledge? Come along and find out&#8230;if you&#8217;re not too scared!
[We are]&#8230;nine meals [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 4: Nothing&#8217;s certain but death, taxes and marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:59:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Certainty]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2263</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 4 of a 10-part series that examines theories of behavioral motivation.
Feeling and longing are the motive forces behind all human endeavor and human creations.
- Albert Einstein (one of Maslow&#8217;s self-actualized research subjects)
What implications does new brain research hold for marketers? What makes us tick? Is everything that&#8217;s taught in marketing school [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming content with content marketing</title>
		<link>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:13:22 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[Newt Barrett]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1777</guid>
		<description><![CDATA[
			
				
			
		
Have marketers become so lame that we need to remind them to include content?
Content marketing is appearing more often in discussions of marketing theory. Initially I found myself annoyed by the term, but I realize now that the advocates of content marketing are on the same page as I am. I may have to become [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/11/becoming-content-with-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Something&#8217;s amiss with today&#8217;s marketing</title>
		<link>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/</link>
		<comments>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:39:56 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Educational promotion]]></category>
		<category><![CDATA[End Result Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Objection avoidance]]></category>
		<category><![CDATA[Objection handling]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=1515</guid>
		<description><![CDATA[
			
				
			
		
Can you see the forest for the trees?
Today&#8217;s marketing is scattered and lazy. It jumps to tactics before strategy. It&#8217;s been done before or it&#8217;s clever in the wrong ways. It has hidden agendas and doesn&#8217;t really want to discuss the details. It&#8217;s ubiquitous. It&#8217;s invisible. It forgets the very roots that support it.
Look beyond [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2009/10/something%e2%80%99s-amiss-with-today%e2%80%99s-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->