Clients of End Result Marketing

Take initiative

It requires hard work and ingenuity to get to the top: End Result Marketing is focused on your success.

Chess Campbell, retired (former National Account Executive, Canon USA, Lake Success, N.Y.): “I managed a national major account program working with Doug Tangwall, the client alliance manager, for nearly eight years. During that span we achieved record sales six out of the eight years we collaborated. Doug is a leader who takes initiative and makes things happen. He helped develop innovative and successful promotions, marketing-sales synergies and targeted sales initiatives.

“Doug maintained focus on our products, the market and the legal/regulatory environment. When the technology and resulting processes changed, Doug wrote educational white papers to help our clients understand new compliance requirements, initiated action to serve as a lead representative for a national ‘Check 21′ Consortium and hosted discussions with market entrants to negotiate and expand marketing and distribution channels. His personal commitment and contributions were key elements toward meeting our program objectives and consistently achieving successful results.”

Jane Bartell and Kelly Parks Snider, Co-founders, ProjectGirl.org, Madison, Wis.: “Project Girl came to Wendy Soucie with a major problem. As one of four nonprofit organizations competing via online voting for a portion of a $250,000 grant from a major foundation, Project Girl had a scant three months to increase its Web presence and social media profiles from invisible to cool, dominant and compelling.

“The objective was to attract, impress and motivate eligible voters to choose Project Girl over three other deserving organizations. This is where Wendy Soucie entered the picture with her superb strategies for social media, search engine optimization, profiling essentials, public relations opportunities and e-mail marketing options. With Wendy’s help and guidance, Project Girl was off and running.

“First, the Project Girl Website received a total makeover. Second, with a great deal of hand-holding, Wendy walked us through the process of establishing profiles on Facebook, LinkedIn, MySpace and YouTube to leverage existing contacts and expand our reach. Third, with similar personalized support, we used existing Project Girl content to create a blog, enabling speedier and more creative distribution of news and opinions.

“The happy conclusion to our rescue story includes Project Girl’s new highly visible and search-engine-friendly Website and the continuous benefits of an effective social network. But the happily-ever-after of the story is that Project Girl received more votes than the other much larger, higher-profile and better-staffed nonprofits. More votes means more funds, and more funds means Project Girl now can survive and even expand its mission nationally. We thank Wendy and recommend this talented resource to any organization seeking creative, effective social media solutions.”

Jim Cecil, father of nurture marketing and Chairman, Nurture Institute, Bellevue, Wash.: “It was so exciting to discover what [End Result Marketing] was doing with nurture marketing…A highly respected marketer, Doug…[is] one of the few that I have read that ‘gets’ nurture and its significance to the future of all customer relationships.”

Alex Schultze, Founder, Social Media Academy, San Francisco, Calif.: “Wendy was one of the top students in the Social Media Leadership class. She has a wonderful balance between strategic thinking and down-to-earth execution. I believe Wendy is a natural consulting talent as she just gets things done. It was and still is a great pleasure to work with her.”

Bob Allexon, Sales Channel Director, Suburban Chicago, Ill., Technology Supplier to the Financial Services Industry: “Doug and I worked together for four years jointly managing a multimillion-dollar national strategic alliance. Doug is a strong researcher, marketer and business strategist, and he grasps concepts quickly. In a short period of time, he studied our customer research and understood our products, their features and customer benefits. Doug’s knowledge of data mining allowed us to better understand our markets and target successful marketing campaigns. He designed a number of successful promotions and coordinated efforts with our sales teams to yield consecutive years of double-digit percentage sales increases.

“Doug also took the initiative to design and write powerful white papers that stimulated customer interest and helped us launch new products. Our sales staff leveraged these tools to realize one of the most successful product launches in our company’s history, yielding consecutive years of triple-digit percentage sales increases. Doug is a responsive and dedicated business partner, and his efforts enabled us to generate millions in additional sales. I highly recommend his services.”

Dennis J. Nowik, Vice President Technical Services, Goliath/ISS, Madison, Wis.: “I have known Wendy for over 10 years. During that time I have worked with her as a technical sales professional, a marketing expert and social media strategist. Wendy is amazing; she sees beyond the problem and gets to the heart of the matter. She knows how to interpret the root cause of the issue and how to best deliver the correct message to fix it. The end result is a professional, tactical solution presented in a very logical and simple way. Wendy makes it seem like child’s play; but the result is pure genius.”

Kim Sponem, President, Summit Credit Union, Madison, Wis.: “Doug has consulted for our credit union for a number of years. He has a great passion and talent for promotion, and his knowledge of educational, nurture-marketing techniques and research on winning product designs has helped our organization achieve rapid growth.

“Doug helped us strategize on branding, as well as consulted on print, radio and television ads. He was also integral in forming our rebranding strategy when the credit union changed names to become more integrated into the Southern Wisconsin community.

“Doug is sharp, dependable and a great resource for ideas and honest feedback. I value Doug’s dedication and professionalism.”

Kathleen Paris, Management Consultant, Kathleen Paris Consulting, Madison, Wis.: “If you are wondering how to maximize social media networking technologies such as LinkedIn, Twitter, and Facebook to increase reach and profitability, Wendy is your go-to person. She knows more than anyone I know about how these technologies can be maximized for business development and sales. My own use of these Internet-based systems has increased exponentially with Wendy’s guidance.”

John M. Floyd, President, John M. Floyd & Associates, Bayview, Texas: “Doug is an astute business and marketing strategist. He understands the financial services industry, changes in regulations and how they affect our products and sales. He developed persuasive educational materials that helped our organization lead with a strong message.

“We brought Doug in for a one-hour presentation at a strategy session for our sales force. The perspective he brought to the table and the discussion it generated was so interesting that I kept him in front of the room for three hours.

“I highly recommend his new company, End Result Marketing.”

Annie Somermeyer, Business Development Director, SVA Companies, Madison, Wis.: “This morning I attended an Ask the Expert seminar on social networking hosted by the Middleton Chamber of Commerce. Wendy was excellent both in her presentation style (no fluff) and delivery (clear, concise) of one type of social networking, LinkedIn. Most importantly, Wendy connected the dots for the business owners, executives and professionals in the audience between social networking and B-to-B business development. If you are a business struggling to make sense of this somewhat new and rapidly growing social networking trend, I highly recommend hiring Wendy.”

Andrea Dannenberg, Proposal Manager, World Council of Credit Unions, Madison, Wis.: “Doug did a great job consulting for us on a last-minute research assignment for a USAID grant proposal in Haiti. We just received notification that we were awarded the $33 million project.

“He picked up the assignment on a Thursday afternoon to begin the following week with no meetings scheduled and limited contact information. The following Monday he was on a plane with a full itinerary of meetings with key informants. Despite challenging circumstances, he hit the ground running. Over the next three days, he scheduled and carried out 14 meetings with government and financial-sector leaders. The information he gathered was critical to the completion of our proposal. Doug is a self-starter and can ‘think on his feet.’ He is personable and a great communicator. I highly recommend his services.”

Ronn Irving, Vice President Sales and Marketing, RHI Consulting, LLC, Madison, Wis.: “Wendy has a vast knowledge of social media and can guide her clients to craft strategies to tap into the various options for best results. She helped me understand different social media options and why I needed them. Together we established specific goals for using them. Now she helps me monitor and adjust the plan to stay on top of these evolving technologies.”

Eric Wanek, Manager Call Center Operations, CarHop, Minneapolis, Minn. (former Sales and Marketing Manager, Datatrac Corporation, Milwaukee, Wis.): “Doug had a huge influence on our company. Once we nurture-marketed our products, it changed our entire viewpoint. The organization became much more customer-focused, and our image improved as a result. Doug led initiatives in research and best practices, matched data sets to create original analyses and helped us to develop interesting, thought-provoking articles and press releases to position our organization as experts in the rate-intelligence industry.

“I worked with Doug for eight years. He evaluated our products, helped us create new packages and pricing, and at the same time streamlined our operations. He identified top customers, designed comprehensive interview guides, listened to and probed deeper into the needs and desires of our clients, wrote interesting and illuminating case studies, and even engaged customer advocates, who promoted our products to non-customers. Doug developed innovative marketing and sales tools such as the online Rate IQ quiz, white papers, Web papers and Webinars that fueled our sales channels. Our sales team loves Doug. In more than one case, his nurture marketing efforts generated hundreds of pre-qualified sales leads in just the first few days of a campaign.

“Doug was instrumental in creating a successful new product concept for us. He led initiatives on a pilot program, refined the service and used data collected from the pilots to develop a powerful, persuasive marketing campaign and product launch. He is a talented marketer, thorough researcher, strong publicist and product designer as well as an insightful strategist. Doug is a great business partner, manages relationships well and has a keen ability to find the hot buttons that trigger sales. For us, the end result of working with him was better products, improved customer loyalty and a stronger bottom line. Working with Doug is ‘money in the bank.’”

Kristin Mastin, General Manager, Luxottica Retail, Madison, Wis.: “Wendy is a dynamic and engaging speaker. She presented LinkedIn Tools, Tips and Strategies to a group of 100 Business Connections of Greater Madison members in June. She received rave reviews. The attendees were impressed with her vast knowledge of Social Media and practical ideas on how to benefit from this medium. Wendy has the innate ability to share her wisdom in clear, concise and understandable terms which helps others to implement and benefit from these concepts immediately. She is an expert at what she does!”

Walt Jones, National Account Executive, Standard Register, Dayton, Ohio: “Doug is a knowledgeable and dedicated businessman with whom I greatly enjoyed working. Doug and I managed a multi-million-dollar national account together for nearly eight years. Doug understood the market and our products, and he developed promotions that routinely yielded double-digit percentage sales increases.

“If you need someone who is perceptive, intelligent and gets the job done, Doug is your man. I highly recommend his services.”

Jennifer Klingbeil, Project Manager, Sortis Marketing, Madison, Wis.: “Working with Wendy was a great pleasure! She was able to keep big picture in mind for each of our clients, but at the same time was detail-oriented during any project. No project was too great or too small for her, and she was constantly working out ways to come up with highly-integrated marketing efforts for our clients. It was energizing to have a member of the Sortis team so dedicated to the clients, their best interests, and a never-ending quest of learning and discovering new ways we could effectively and efficiently promote our clients. To top it all off, laughter was never far off-topic when Wendy and I worked together. She created a wonderfully productive, creative and fun environment in the office.”

Larry Boettger, Lead IT Risk Management Consultant, Inacom Computer Systems, Madison, Wis.: “I’ve known Wendy for over nine years. What makes Wendy exceptional is her enthusiasm and passion for everything that she does. She’s dedicated to making people’s professional and personal lives better. As a speaker, she’s informative, energetic, and entertaining. She understands people’s time is valuable.”

Jay Goninen, Sales Coordinator, Badger Utility, Madison, Wis.: “Wendy has provided Badger Utility with a great amount of experience and a great amount of knowledge. We had no idea what we were spending our advertising money on, and she is starting to turn us into the right direction!”

Sheri Rice Bentley, Media Relations, Flad & Associates, Madison, Wis.: “Wendy was a great asset to the marketing team at Flad. She had both the technical expertise to sell R&D labs to demanding facilities managers and the strategic mindset to guide the multilevel team along the process. Part of her role entailed proposal production, a difficult process. Wendy managed the many aspects of proposal production, including short deadlines, multiple cooks in the kitchen, and a lot of writing and editing. She is a very hard worker with a solution-oriented approach and a fun attitude. I really enjoyed working with her.”

Mark Hapeman, Senior Manager Infrastructure Services, Clifton Gunderson, LLP, Middleton, Wis.: “I had the pleasure of working with Wendy while she was an account manager at CGTS. Wendy demonstrated a passion for her job and, even more important, a passion for customer service. She always wanted to make sure she understood the client—that is, the business, the challenges and the staff—so that she could determine how best to serve that client.”

Robert (Bob) Miller, Firm Administrator, Murphy Desmond S.C., Madison, Wis.: “Wendy recently presented at the Middleton Chamber Ask The Expert program and once again showed her great presentation style and mastery of using LinkedIn as a business tool. There were many take-aways.”

Deb Jafolla-Ponzio, Senior Promotional Executive, Proforma Albecht & Co., Atlanta, Ga.: “Wendy’s presentations are more then informative, they are educational and very professional. Wendy shares her knowledge that most of us would never have the opportunity to learn on our own. After listening to Wendy’s presentation you have an understanding of how to not just work through but where and how you can search to receive the exposure that you/your company seek, but how to protect yourself as well. The internet is a wonderful tool, however, if we are not educated on the how’s and how nots, it can be a very dangerous tool as well. Wendy is gifted with knowledge that she presents and shares so well! I recommend her and would advise organizations and corporations to gain the benefit of her knowledge by having her present for them!”

Jonathan Streeter, Communications Specialist, Access Community Heath Centers, Madison, Wis.: “Wendy is an influencer. People seek her out because of her knowledge and business acumen which, combined with her warmth and interpersonal skills, make her a go-to source for social media marketing. Wendy has quickly become a key asset to me in staying abreast of what I need to know as a marketing professional.”

We’d love to add your business to our client list. Give End Result Marketing a call at 608-358-0623.