Clients of End Result Marketing

Take initiative

It requires hard work and ingenuity to get to the top: End Result Marketing is focused on your success.

Chess Campbell, retired (former National Account Executive, Canon USA, Lake Success, N.Y.): “I managed a national major account program working with Doug Tangwall, the client alliance manager, for nearly eight years. During that span we achieved record sales six out of the eight years we collaborated. Doug is a leader who takes initiative and makes things happen. He helped develop innovative and successful promotions, marketing-sales synergies and targeted sales initiatives.

“Doug maintained focus on our products, the market and the legal/regulatory environment. When the technology and resulting processes changed, Doug wrote educational white papers to help our clients understand new compliance requirements, initiated action to serve as a lead representative for a national ‘Check 21′ Consortium and hosted discussions with market entrants to negotiate and expand marketing and distribution channels. His personal commitment and contributions were key elements toward meeting our program objectives and consistently achieving successful results.”

Jane Bartell and Kelly Parks Snider, co-founders, ProjectGirl.org, Madison, Wis.: “Project Girl came to Wendy Soucie with a major problem. As one of four nonprofit organizations competing via online voting for a portion of a $250,000 grant from a major foundation, Project Girl had a scant three months to increase its Web presence and social media profiles from invisible to cool, dominant and compelling.

“The objective was to attract, impress and motivate eligible voters to choose Project Girl over three other deserving organizations. This is where Wendy Soucie entered the picture with her superb strategies for social media, search engine optimization, profiling essentials, public relations opportunities and e-mail marketing options. With Wendy’s help and guidance, Project Girl was off and running.

“First, the Project Girl Website received a total makeover. Second, with a great deal of hand-holding, Wendy walked us through the process of establishing profiles on Facebook, LinkedIn, MySpace and YouTube to leverage existing contacts and expand our reach. Third, with similar personalized support, we used existing Project Girl content to create a blog, enabling speedier and more creative distribution of news and opinions.

“The happy conclusion to our rescue story includes Project Girl’s new highly visible and search-engine-friendly Website and the continuous benefits of an effective social network. But the happily-ever-after of the story is that Project Girl received more votes than the other much larger, higher-profile and better-staffed nonprofits. More votes means more funds, and more funds means Project Girl now can survive and even expand its mission nationally. We thank Wendy and recommend this talented resource to any organization seeking creative, effective social media solutions.”

Jim Cecil, father of nurture marketing and chairman, Nurture Institute, Bellevue, Wash.: “It was so exciting to discover what [End Result Marketing] was doing with nurture marketing…one of the few that I have read that ‘gets’ nurture and its significance to the future of all customer relationships.”

Dennis J. Nowik, Vice President Technical Services, Goliath/ISS, Madison, Wis.: “I have known Wendy for over 10 years. During that time I have worked with her as a technical sales professional, a marketing expert and social media strategist. Wendy is amazing; she sees beyond the problem and gets to the heart of the matter. She knows how to interpret the root cause of the issue and how to best deliver the correct message to fix it. The end result is a professional, tactical solution presented in a very logical and simple way. Wendy makes it seem like child’s play; but the result is pure genius.”

Bob Allexon, Sales Channel Director, Suburban Chicago, Ill., Technology Supplier to the Financial Services Industry: “Doug and I worked together for four years jointly managing a multimillion-dollar national strategic alliance. Doug is a strong researcher, marketer and business strategist, and he grasps concepts quickly. In a short period of time, he studied our customer research and understood our products, their features and customer benefits. Doug’s knowledge of data mining allowed us to better understand our markets and target successful marketing campaigns. He designed a number of successful promotions and coordinated efforts with our sales teams to yield consecutive years of double-digit percentage sales increases.

“Doug also took the initiative to design and write powerful white papers that stimulated customer interest and helped us launch new products. Our sales staff leveraged these tools to realize one of the most successful product launches in our company’s history, yielding consecutive years of triple-digit percentage sales increases. Doug is a responsive and dedicated business partner, and his efforts enabled us to generate millions in additional sales. I highly recommend his services.”

Ronn Irving, Vice President Sales and Marketing, RHI Consulting, LLC, Madison, Wis.: “Wendy has a vast knowledge of social media and can guide her clients to craft strategies to tap into the various options for best results. She helped me understand different social media options and why I needed them. Together we established specific goals for using them. Now she helps me monitor and adjust the plan to stay on top of these evolving technologies.”

Kim Sponem, President, Summit Credit Union, Madison, Wis.: “Doug has consulted for our credit union for a number of years. He has a great passion and talent for promotion, and his knowledge of educational, nurture-marketing techniques and research on winning product designs has helped our organization achieve rapid growth.

“Doug helped us strategize on branding, as well as consulted on print, radio and television ads. He was also integral in forming our rebranding strategy when the credit union changed names to become more integrated into the Southern Wisconsin community.

“Doug is sharp, dependable and a great resource for ideas and honest feedback. I value Doug’s dedication and professionalism.”

Kathleen Paris, Management Consultant, Kathleen Paris Consulting, Madison, Wis.: “If you are wondering how to maximize social media networking technologies such as LinkedIn, Twitter, and Facebook to increase reach and profitability, Wendy is your go-to person. She knows more than anyone I know about how these technologies can be maximized for business development and sales. My own use of these Internet-based systems has increased exponentially with Wendy’s guidance.”

John M. Floyd, President, John M. Floyd & Associates, Bayview, Texas: “Doug is an astute business and marketing strategist. He understands the financial services industry, changes in regulations and how they affect our products and sales. He developed persuasive educational materials that helped our organization lead with a strong message.

“We brought Doug in for a one-hour presentation at a strategy session for our sales force. The perspective he brought to the table and the discussion it generated was so interesting that I kept him in front of the room for three hours.

“I highly recommend his new company, End Result Marketing.”

Jennifer Klingbeil, Project Manager, Sortis Marketing, Madison, Wis.: “Working with Wendy was a great pleasure! She was able to keep big picture in mind for each of our clients, but at the same time was detail-oriented during any project. No project was too great or too small for her, and she was constantly working out ways to come up with highly-integrated marketing efforts for our clients. It was energizing to have a member of the Sortis team so dedicated to the clients, their best interests, and a never-ending quest of learning and discovering new ways we could effectively and efficiently promote our clients. To top it all off, laughter was never far off-topic when Wendy and I worked together. She created a wonderfully productive, creative and fun environment in the office.”

Andrea Dannenberg, Project Development Writer, World Council of Credit Unions, Madison, Wis.: “Doug did a great job consulting for us on a last-minute research assignment for a USAID grant proposal in Haiti. We just received notification that we were awarded the $33 million project.

“He picked up the assignment on a Thursday afternoon to begin the following week with no meetings scheduled and limited contact information. The following Monday he was on a plane with a full itinerary of meetings with key informants. Despite challenging circumstances, he hit the ground running. Over the next three days, he scheduled and carried out 14 meetings with government and financial-sector leaders. The information he gathered was critical to the completion of our proposal. Doug is a self-starter and can ‘think on his feet.’ He is personable and a great communicator. I highly recommend his services.”

Larry Boettger, Lead IT Risk Management Consultant, Inacom Computer Systems, Madison, Wis.: I’ve known Wendy for over nine years. What makes Wendy exceptional is her enthusiasm and passion for everything that she does. She’s dedicated to making people’s professional and personal lives better. As a speaker, she’s informative, energetic, and entertaining. She understands people’s time is valuable.”

Eric Wanek, Manager Call Center Operations, CarHop, Minneapolis, Minn. (former Sales and Marketing Manager, Datatrac Corporation, Milwaukee, Wis.): “Doug had a huge influence on our company. Once we nurture-marketed our products, it changed our entire viewpoint. The organization became much more customer-focused, and our image improved as a result. Doug led initiatives in research and best practices, matched data sets to create original analyses and helped us to develop interesting, thought-provoking articles and press releases to position our organization as experts in the rate-intelligence industry.

“I worked with Doug for eight years. He evaluated our products, helped us create new packages and pricing, and at the same time streamlined our operations. He identified top customers, designed comprehensive interview guides, listened to and probed deeper into the needs and desires of our clients, wrote interesting and illuminating case studies, and even engaged customer advocates, who promoted our products to non-customers. Doug developed innovative marketing and sales tools such as the online Rate IQ quiz, white papers, Web papers and Webinars that fueled our sales channels. Our sales team loves Doug. In more than one case, his nurture marketing efforts generated hundreds of pre-qualified sales leads in just the first few days of a campaign.

“Doug was instrumental in creating a successful new product concept for us. He led initiatives on a pilot program, refined the service and used data collected from the pilots to develop a powerful, persuasive marketing campaign and product launch. He is a talented marketer, thorough researcher, strong publicist and product designer as well as an insightful strategist. Doug is a great business partner, manages relationships well and has a keen ability to find the hot buttons that trigger sales. For us, the end result of working with him was better products, improved customer loyalty and a stronger bottom line. Working with Doug is ‘money in the bank.’”

Jay Goninen, Sales Coordinator, Badger Utility, Madison, Wis.: “Wendy has provided Badger Utility with a great amount of experience and a great amount of knowledge. We had no idea what we were spending our advertising money on, and she is starting to turn us into the right direction!”

Walt Jones, National Account Executive, Standard Register, Dayton, Ohio: “Doug is a knowledgeable and dedicated businessman with whom I greatly enjoyed working. Doug and I managed a multi-million-dollar national account together for nearly eight years. Doug understood the market and our products, and he developed promotions that routinely yielded double-digit percentage sales increases.

“If you need someone who is perceptive, intelligent and gets the job done, Doug is your man. I highly recommend his services.”

Sheri Rice Bentley, Media Relations, Flad & Associates, Madison, Wis.: “Wendy was a great asset to the marketing team at Flad. She had both the technical expertise to sell R&D labs to demanding facilities managers and the strategic mindset to guide the multilevel team along the process. Part of her role entailed proposal production, a difficult process. Wendy managed the many aspects of proposal production, including short deadlines, multiple cooks in the kitchen, and a lot of writing and editing. She is a very hard worker with a solution-oriented approach and a fun attitude. I really enjoyed working with her.”

Mark Hapeman, Senior Manager Infrastructure Services, Clifton Gunderson, LLP, Middleton, Wis.: “I had the pleasure of working with Wendy while she was an account manager at CGTS. Wendy demonstrated a passion for her job and, even more important, a passion for customer service. She always wanted to make sure she understood the client—that is, the business, the challenges and the staff—so that she could determine how best to serve that client.”

We’d love to add your business to our client list. Give End Result Marketing a call at 608-358-0623.