Company
More about End Result Marketing
Why End Result? | Audience and industry | Our team | Contact
Look for bright ideas
End Result Marketing, LLC, is a company created to achieve results in today’s sales environment. Built upon years of testing with real-world implementations—and an unyielding focus on the customer—our innovative marketing techniques generate 14-17 times more sales leads at about half the cost of traditional marketing.
Expand business with current and potential customers.
Design and launch successful products. Let your ingenuity shine.
We’ve done the hard work of theorizing, implementing and measuring to identify best practices and potential pitfalls. And we’ll generate tangible marketing results for your business.
We invite you to learn about the power of nurture marketing and social media. Expand the potential of your business with End Result.
Why End Result?
Take advantage
Improve your image, customer loyalty and—most importantly—your bottom line. There are good reasons to consider a partnership with End Result Marketing:
- Nurture marketing best practices learned through continuous theorization, collaboration, implementation and measurement provide powerful, persuasive educational sales tools for your business.
- Research experience acquired over two decades means you’ll collect, learn from and share valuable content with your customers.
- Product development expertise brought into focus through top-customer analyses, detailed interview guides, listening, probing and data mining lead to innovations, successful new concepts and the recruitment of customer advocates, who promote your company to others.
- Thought leadership strategies applied through interesting packaging of the latest information, articles and press releases differentiate and gain publicity by positioning your organization as an expert source on industry trends, business practices and product solutions.
- Social media building blocks based on well-thought-out strategies allow you to maximize return on investment, avoid costly mistakes, tap into new markets, update employees and adapt to changing environments.
- Training resources designed to encourage teamwork, enable your business to motivate, add skill sets and unlock the potential of staff.
- Results-proven strategies measured over time highlight what’s working so you can make adjustments to get the most out of your marketing programs.
The qualities that make us strong nurture marketers and social media networkers also make us good partners. We listen, understand your goals and work in concert with you to implement the best solutions for your business.
Audience and industry
Live up to the challenge
End Result has experience marketing to business customers and consumers. We’ve developed and executed marketing strategies for banking services, healthcare and nonprofits in the business-to-consumer arena. Our business-to-business experience includes industries such as financial services, insurance, manufacturing, marketing, professional services, technology, trade associations and travel.
In addition to our nurture marketing and social media expertise, we have specialized skills in financial services, insurance and manufacturing.
Our background allows us to adapt quickly to the challenges of new industries and audiences. Just as we’ve helped clients succeed in these industries, we’ll ask the right questions to plan nurture marketing and social media strategies that work for you.
Our team
Create synergies
The End Result approach combines different skill sets to create something greater than the original parts; however, our team shares one important characteristic—a history of achieving results.
Doug Tangwall founded End Result Marketing, LLC, in 2009. Doug has a track record of significant accomplishments in the fields of marketing, financial services and insurance. His articles have appeared in more than 50 industry publications, and he has written numerous marketing and research reports, including Marketing by the Numbers, The Case for Checking Accounts, Differentiate Your Financial Institution with Award-based Marketing and Nine Rate-Setting Rules That Have Changed. The Nurture Marketing Blog calls Doug “a highly respected marketer.”
Prior to starting End Result, Doug held research, marketing and product management positions and served as director of product research and market planning for a national financial services firm. He managed 15 strategic alliances with respected companies such as Canon and Diebold and collaborated to take a trade association from 56th to 8th most influential in Washington, D.C.
Doug has a bachelor of arts degree in sociology with a concentration in research and analysis from the University of Wisconsin-Madison. He also completed a three-year course of study in financial institution management through the Credit Union National Association (CUNA) and the UW-Madison Graduate School of Business.
Doug has consulted with businesses and trade associations, and has led 14 meetings with government and financial sector leaders in Haiti as part of a $33-million economic development grant proposal. He has served on CUNA’s Environmental Scan teams for nearly a decade, predicting trends and implications, and he’s a featured national speaker on best-practice marketing and product design.
Shortly after founding End Result, Doug formed a strategic alliance with a like-minded professional who has impressive credentials:
Wendy Soucie is a connected and innovative social media and marketing professional. Wendy helps clients increase sales by integrating and executing social media strategies. Her approach spans customer service, product development, human resources, management, sales and marketing. She is a featured national writer, blogger and speaker on marketing and social media strategy and tools.
Wendy is a founding member of the Social Media Academy, a group that identifies and teaches best-practice methodologies for applied social media. She is one of the first 25 individuals worldwide to earn the Certified Social Media Consultant designation and is among 10 elite members who formed the Black Diamond Group. In her consulting practice, Wendy uses the Social Media Academy’s Four Quadrant Assessment and Network-Participate-Contribute (NCP) models of social media assessment and implementation.
Prior to her work with End Result and private consulting practice, Wendy held executive positions in marketing and business development in technology and professional services industries. She holds a bachelor of science degree in engineering from the University of Rhode Island-Kingston.
Wendy serves on the advisory board for ProjectGirl.org—a nonprofit helping girls manage self-perceptions stemming from mass-media advertising and entertainment. She is a regional executive director for Integrated Alliances, a company that provides social media training. Wendy is also a member of the Alumni Group for the Social Media Academy—a strategic planning committee charged with developing measurements of the return on investment and engagement of social media initiatives.
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