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	<title>End Result Marketing</title>
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	<link>http://www.endresultmarketing.com</link>
	<description>Nurture Marketshare. Network Mindshare.TM</description>
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		<title>How to make interactive marketing take off: a 7-point preflight checklist</title>
		<link>http://www.endresultmarketing.com/2010/06/how-to-make-interactive-marketing-take-off-a-7-point-pre-flight-checklist/</link>
		<comments>http://www.endresultmarketing.com/2010/06/how-to-make-interactive-marketing-take-off-a-7-point-pre-flight-checklist/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 20:18:58 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Click-through rates]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Engage customers]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Keyword assist]]></category>
		<category><![CDATA[Marketing return on investment]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Prequalify leads]]></category>
		<category><![CDATA[Search marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2664</guid>
		<description><![CDATA[
			
				
			
		
According to Forrester Research, interactive marketing will near $55 billion and represent 21% of all  marketing spend in 2014 as marketers shift dollars away from traditional  media and toward search marketing, email  marketing, social media and mobile marketing.
The Internet brings numerous opportunities for marketers to connect with potential customers. The catch: prospects [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 10: Book review: David Rock&#8217;s Your Brain at Work</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-10/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 19:47:08 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Continuous partial attention]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Fairness]]></category>
		<category><![CDATA[George Miller]]></category>
		<category><![CDATA[IQ]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Multitasking]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Visual cortex]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2632</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 10—the final installment—of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on the second of two books that inspired these posts.
While working on a project to draw out the marketing implications of new brain research, I met with a university professor who suggested this reading. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 9: Book review: Bob Gilbreath&#8217;s Marketing with Meaning</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-9/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:06:20 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[ignoring traditional advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Millennial]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2480</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 9 of this slightly deeper blog series on new marketing and brain research, I provide my thoughts on one of the two books that inspired these posts.
Knowing my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath&#8216;s new book.  I purchased it because it sounded [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 8: The marketing implications of Maslow&#8217;s hidden levels</title>
		<link>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/</link>
		<comments>http://www.endresultmarketing.com/2010/04/what-motivates-us-new-marketing-and-brain-research-part-8/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:57:18 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[individuality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[pyramid]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2462</guid>
		<description><![CDATA[
			
				
			
		
Note: In part 8 of this slightly deeper blog series on new marketing and brain research, I fill in the holes from David Rock&#8216;s SCARF model. Are there areas that Maslow got right and nobody knew about? What could marketers do with this knowledge? Come along and find out&#8230;if you&#8217;re not too scared!
[We are]&#8230;nine meals [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 7: Life&#8217;s not fair for marketers</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-7-of-10/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 07:16:56 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Backchannel]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Brandon Keim]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Fairness]]></category>
		<category><![CDATA[Jay Rosen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2449</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 7 of a slightly deeper blog series that challenges marketers to improve by gaining a better understanding of the implications of new brain research.
[A] study of one very modern behavior, fairness&#8230;suggests it evolved recently, and is rooted in culture rather than biology.
Brandon Keim, Wired
(In reference to &#8220;Markets, Religion, Community Size, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 6: Can you relate to marketing?</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:05:30 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Business development and sales]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jeffrey Schwartz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatedness]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Mind and the Brain]]></category>
		<category><![CDATA[Troy Janisch]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Wendy Soucie]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2394</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 6 of a slightly deeper blog series that probes the depths of the brain in search of better marketing.
The decision that someone is a friend or foe happens quickly and impacts brain functioning&#8230;[I]nformation from people perceived as &#8220;like us&#8221; is processed using similar circuits for thinking of one&#8217;s own thoughts.
- David [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 5: Autonomy and irrational decision-making in marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:19:21 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Social media tools]]></category>
		<category><![CDATA[Autonomy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Irrational decision]]></category>
		<category><![CDATA[Jason Weaver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Predictably Irrational]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Shoutlet]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2282</guid>
		<description><![CDATA[
			
				
			
		
Note: This is the half-way point of a slightly deeper blog series that examines theories of behavioral motivation.
Forty-eight percent of consumers today now believe they have the right to decide whether or not to receive advertising.
- Forrester Research
Who&#8217;s in control?: marketers or consumers?&#8230;reason or impulse? The Internet has swung the pendulum of control away from [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 4: Nothing&#8217;s certain but death, taxes and marketing</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:59:00 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Product development]]></category>
		<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[Certainty]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Maslow]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2263</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 4 of a 10-part series that examines theories of behavioral motivation.
Feeling and longing are the motive forces behind all human endeavor and human creations.
- Albert Einstein (one of Maslow&#8217;s self-actualized research subjects)
What implications does new brain research hold for marketers? What makes us tick? Is everything that&#8217;s taught in marketing school [...]]]></description>
		<wfw:commentRss>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 3: Become a marketing status symbol</title>
		<link>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/</link>
		<comments>http://www.endresultmarketing.com/2010/03/what-motivates-us-new-marketing-and-brain-research-part-3-of-10/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:15:35 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Nurture marketing strategy]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Bob Gilbreath]]></category>
		<category><![CDATA[David Rock]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Status]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2227</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 3 of a 10-part series that examines theories of behavioral motivation. Part 1 introduced David Rock&#8217;s SCARF model from &#8220;Your Brain at Work&#8221;, and part 2 went deeper into Maslow&#8217;s work that Bob Gilbreath uses as a backdrop for his &#8220;Marketing with Meaning&#8221; book.

If we want to connect meaningfully with people, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW brain research part 2: Setting the record straight on Maslow&#8217;s theories</title>
		<link>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part2/</link>
		<comments>http://www.endresultmarketing.com/2010/02/what-motivates-us-new-marketing-and-brain-research-part2/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 06:02:14 +0000</pubDate>
		<dc:creator>Doug Tangwall</dc:creator>
				<category><![CDATA[Brain research]]></category>
		<category><![CDATA[Marketing tactics]]></category>
		<category><![CDATA[Motivation theories]]></category>
		<category><![CDATA[Original research]]></category>
		<category><![CDATA[Behavioral motivation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing with meaning]]></category>
		<category><![CDATA[Maslow's hierarchy of needs]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Your Brain at Work]]></category>

		<guid isPermaLink="false">http://www.endresultmarketing.com/?p=2149</guid>
		<description><![CDATA[
			
				
			
		
Note: This is part 2 of a 10-part, weekly series that examines one aspect of what makes us tick: theories of behavioral motivation. In Part 1, I introduced concepts from two new books: &#8220;Marketing with Meaning&#8221; and &#8220;Your Brain at Work.&#8221;

Can marketers unravel the mysteries of motivation? Hold on tight&#8230;This slightly deeper blog series takes [...]]]></description>
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		<slash:comments>0</slash:comments>
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