Services

Marketing and social media services

Services

Nurture potential

The Internet changed the rules of marketing. Today most of us go online to learn about products. The question asked most often is, “Whom do you recommend?”

To be at the top of the list, your business must improve its educational content, such as blogs, video, podcasts, articles and presentations, and share it with prospective buyers—where and when they need it.

End Result brings objective experience and solves constraints of time, resources and skill sets. We excel in six areas:

Nurture marketing | Social media | Original research

Product development | Thought leadership | Training

Share knowledge. Socialize. Stand apart from the competition.
End Result develops original content and shows you how to deliver it across multiple channels.

Nurture marketing

NutureMarketing

Nurture marketing services

Foster relationships

Just as flowers are drawn to the sun, customers respond when you focus on their success. Nurture marketing delivers value and promotes loyalty. The harvest is superior market share and a bountiful bottom line.

“Nurture may be a metaphor, but it is also a philosophy.”
- Jim Cecil, father of nurture marketing

By sharing knowledge with targeted audiences, your business is viewed as an ally. For example, a bank or real-estate company could educate prospects about how to buy their first home. While other marketing tries to scare potential customers into buying, our approach alleviates fear.

nurture marketing (nŭr´chər mär´kit´ing) n. educational promotion designed to improve
customer outcomes and cultivate affinity for a business

At End Result, we know the right environmental factors yield 14-17 times the results. We tailor our services to your business and integrate research, visuals, colorful writing and interviews to tell an authentic, memorable story. Nurture marketing is not “fluff.” Your customers demand substance and practical application. Make sure you’re their source for the latest insights.

Nurture marketing services

End Result will evaluate your current initiatives to help customers succeed, complete with a score and recommendations to cultivate affinity for your business and harvest sales.

End Result develops quotes, copy and images for interviews and case studies to educate current and potential purchasers on product solutions. We also feature best practices used by your top customers. Other customers improve by adopting these techniques and in turn expand your sales.

End Result has a great line-up of design and writing services to educate your market, from white papers to Web papers, research reports to e-books, plus additional electronic content, such as online quizzes and calculators.

  • White papers are great tools to put out a fresh perspective. When combined with nurture marketing, End Result has achieved voluntary sign-up rates 14-17 times higher than traditional marketing. Web papers are like white papers except they’re interactive. We’ll even help you develop powerful copy for your Website.
  • Need something more formal? End Result has over two decades of experience designing, executing, analyzing and summarizing research reports; options include customized recommendations to make improvements that keep customers talking about your business. Need something on the cutting edge? An e-book can take your organization to a whole new level.
  • And End Result wows your customers with Web content that provides instantaneous, customized feedback, such as dollar savings. Online quizzes and calculators engage and open minds to the value of using your services.


End Result develops compelling materials to nurture and expand relationships, whether you’re presenting locally or across the world.

  • Webinars bring together distant prospects and position your organization as industry experts; End Result puts together thought-provoking content and promotional materials to make your event a success.
  • Face-to-face presentations never go out of style. We’ll connect you with your audience to educate, persuade and sell.


Technology can put your organization in sync with different demographics. End Result extends your reach and develops professional messages that are in tune with target audiences.

End Result guides you to appropriate strategies and packages content so your message is heard.

  • From newsletters to email blasts, we assist with topics, direction for your editorial calendar and ghostwriting services.
  • End Result assists you with business blogs. Blogs educate and engage potential customers in valuable conversation. We’ll evaluate and recommend appropriate blogging strategies, including internal aptitude and assignments, frequency, cross-promotion and search engine optimization.


Need a time-saver for blogs, newsletters and other periodicals? End Result will feed you the latest industry updates, trends and quantify numbers customized for your business and target audiences.

End Result is your one-stop-shop for marketing that strengthens customer affinity. We’ll put together a collection of services tailored to your needs.

NEW Presentation: Is Nurture Marketing Right for Your Business? 11 Questions

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SocialmediaServicesSub

Social media

Social media services

Interact with purpose

Social media allows you and your business to build connections and engage in conversation with current and potential customers. Use it to speak in your own voice, and you’ll exert influence to reach new markets, change attitudes and increase the pace of change within your organization.

“Social media offers marketers unparalleled opportunity to participate in relevant ways.”
- Matt Dickman, SVP Digital Marketing, Fleishman-Hillard

Our approach follows methodologies identified and taught by the Social Media Academy. With proper strategy and action plans, you’ll be able to dedicate appropriate resources to your connections. End Result shows you the right ways to use social media across your organization to network, contribute and participate—and, yes, to market.

social media (sō´shəl mē´dē ə) n. conversation via the Internet used to create shared value for participating consumers and businesses

Social media is not a success story that’s built overnight. Over time, you’ll build a trusted network and generate loyalty and sales. End Result enables you to construct authentic messages, monitor, measure and fine-tune your networking strategies. We know how to target crucial segments of your market to weave a web of success.

Social media services

Our first step is to use tools and insight to learn about the people and the social media landscape surrounding you and your business. We use methodologies based on the Social Media Academy Four Quadrant Assessment. The assessment focuses on where people are in the social web, sentiment analysis, key interests and reflections. We research publicly available information to determine the current state of your business among online circles in terms of…

  • Customer mapping and field assessment: determines where current and potential customers are conversing via the Internet,
  • Brand analysis: reflects the image of your business,
  • Partner and alliance analysis: shows how your efforts to team up are driving business and conversations, and
  • Competitor analysis: analyzes how you are performing relative to those most likely to take business away from your company.


End Result’s core focus when building your social media strategy is your business goals. Integrate business goals with social media across all departments in your organization, and you have a framework to connect internal and external communication. The appropriate strategy should consider six core elements:

  • Goals
  • Mission
  • Benefits
  • Actions
  • Programs, and
  • Reporting


Once you have completed your benchmark assessment and begin implementing your strategy and action plans, tracking and measuring will be key. Just as having a third-party do the initial assessment is a wise choice, an outside perspective provides neutral analysis of progress toward your business objectives. End Result provides ongoing audits at regular intervals and delivers reports that provide valuable insights to keep you moving forward.

Today, social networking is part of any good business plan, and online reputation management is an important aspect of social media use.

  • If you recognize the need to build a social media network but just don’t have time, End Result offers social media profile creation services. With completed profiles, you’ll be able to position yourself as an expert in your industry. We’ll show you how it’s done with training and keep everything current with recurring profile management services.
  • We’ll also manage your content placement, so you can get a “second wind” out of existing materials. We can repurpose your presentations, video, audio and articles to target just-right social media sites.


Without a formally managed and developed media relations program, getting the word out through traditional media can be tricky. Compound this with customizing press releases for the Web, social-media and online-press-release sites, and your efforts to gain publicity can become quite expensive. End Result will optimize your releases around strategic keywords and research social media sites where your target audience is already active to ensure visibility.

It’s not enough to blog or create an article or get your Website up. You need to optimize each type of document with meta tags, keywords, descriptions, and titles. Let us decipher the search engines for you, review your materials, research keywords and optimize your content.

One size does not fit all and who better to understand this point than experienced professionals. We have worked with the Social Media Academy to put together the right services to ensure you get off on the right foot with social media. Contact us for a detailed discussion of this option.

NEW Presentation: Social Media: Pitfalls, Profits and Potential

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Original research

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Original research services

Enlighten customers

Research is one of the most cost-effective ways to shed light and open a world of possibilities for your business. Collecting and analyzing relevant information for your customers ensures your marketing pieces are hard-hitting. And it shows you care about their success as well as your own.

“Research is creating new knowledge.”
- Neil Armstrong

Original research is one of End Result’s biggest strengths and an area that distinguishes us from many competitors. There’s a reason we call our research “original.” Speaking with an authentic voice is easier when you have something fresh and relevant to say. Some firms copy research or collect a quote, but these pale in comparison.

End Result:

  • Analyzes top customer details;
  • Quantifies financial benefits;
  • Conducts trend analyses; and
  • Develops comprehensive questionnaires and interview guides

Research doesn’t just benefit your customers. Conducting neutral and impartial research delivers knowledge necessary to stay in touch with your market, to continually adapt and improve. We look further to gain insights that lead to new ideas, successful products, better service and operational improvements. End Result finds a better way.

Original research services

Every business should solicit feedback from customers. End Result has two decades’ experience coordinating, moderating, listening, probing and building rapport to strengthen relationships, gain insights and improve.

  • End Result administers customer feedback circles and networking forums, where like-minded individuals network, share and think beyond the confinements of day-to-day routine. We impartially select, coordinate and moderate, while you reap good will and new ideas.
  • End Result’s neutral and impartial focus group moderation and probing techniques allow you to get “inside the heads” of your customers to find out what they really think about your business.


End Result has training and hands-on experience designing research tools to collect information that is valuable and actionable.

End Result knows that identifying top customers’ best practices opens up possibilities for other customers to succeed. And customer success translates into expanded sales for your business.

Analyzing trends can lead to thought-changing visuals and interesting content for the media. End Result knows data sources, statistical techniques and graphical representation.

Sometimes a good thing is staring you in the face—if only you could see it.

  • End Result uses data mining to dig deeper, find patterns, envision the future and assist you in creating your own riches.
  • Combining matched-data sets can yield critical insights. End Result’s data gurus glue together data to add to its meaning.


Where are you at with social media? What are customers saying about you online? What about your competition? Where should you be? End Result has tools to assess the situation. We can assist you in identifying new social media vehicles that will expand your prominence and engage you in valuable conversation with potential customers.

Which social media sites are customers using? Would they like to connect with your organization? End Result’s social media expertise means we can design and conduct research that answers your important questions. And with new social media technologies, we can collect and interpret information faster than ever before so you can adapt with lightning speed.

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Product development

Product development services

Enlist advocates

Designing new-product concepts is like making wine. Both start with nurture, require patience, creativity and the right ingredients; however, in product development, “sour grapes”—customer complaints and unfulfilled desires—can enhance your business if given the time and opportunity to “breathe.”

“The sun, with all those planets revolving around and dependent on it, can still ripen a bunch of grapes.”
- Galileo Galilei

Your universe is never so large that you can afford to ignore your customer’s voice. A successful new product is the definitive outcome of focusing on customer needs. When you seek input, others view your company more positively. This builds rapport and, over time, creates advocates, who recommend your products to others.

End Result is your unbiased and objective new idea resource. We do everything under the sun to “ripen” successful new products—needs analysis to features, pilots to pricing, and marketing materials to launch. Our process expands market and revenue opportunities, and recruits customer advocates.

Product development services

Hatching new product ideas starts with understanding your customers’ needs. End Result structures questions, listens, probes and creatively interprets break-through ideas that can grow your revenue for years to come.

End Result has experience working with clients to advance their products. We’ll translate desires into product features and help you develop your next moneymaker.

A pilot program benchmarks performance, improves design, strengthens marketing content and recruits customer advocates, who promote your products to others. There’s no need to fly the plane yourself; employ the auto-pilot: End Result.

Pricing is one of the trickiest parts of the new product process. End Result uses financials, research methodologies and competitor analysis to find the best price point.

The educational slant of nurture marketing makes it a natural for launching products. End Result employs tactics that allow potential customers to experience your new product before they buy.

End Result knows that creating packages of services simplifies purchasing decisions and often streamlines operating costs. We have experience constructing packages, testing and implementing communications.

This is a research technique that produces a detailed set of customer wants and needs and prioritizes them in terms of importance and satisfaction with current alternatives. End Result’s expertise amplifies the voice of the customer so your organization can adapt and develop successful product initiatives.

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Thought leadership

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Thought leadership services

Share knowledge

Thought leadership is a way for your organization to stand apart from the competition. When you regularly nurture-market your products, you have interesting, original material for the media. By gaining publicity as an expert source of information, you differentiate and lift your brand to the top.

“Thought is the seed of action.”
- Ralph Waldo Emerson

During the past decade, and for the first time in history, more than half of the U.S. gross domestic product was directly linked to knowledge-based activities. End Result knows the critical role knowledge plays in business and positions your company as experts that tower above the competition.

We’ll feed you valuable information that gives your thoughts “room to grow” and assist you in developing compelling presentations, speeches, articles and press releases.

Thought leadership services

End Result has the experience to put together brilliant combinations of knowledge that keep your business on the cutting edge. You’ll gain attention and differentiate your company.

Via traditional media or online, End Result gains your organization publicity.

  • From developing media contacts and setting editorial calendars to providing angles for articles, speeches, formal press and informal social media releases, End Result positions your business as a thought-leader and relevant source for news, industry trends and solutions.
  • We create powerful and persuasive messages, inspiring graphics and content, choose media and even ghostwrite your copy. We’ll also teach you how to you avoid violating social “contracts,” balance messages, lead with nurturing education and gain mindshare for your company.

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Training

Training services

Open minds

The ingenuity of staff is perhaps the greatest undertapped resource of business. Training adds skill sets, unlocks potential and makes employees more nimble. Sometimes we get set in our ways, but if we look a little harder, there’s more than one way to get to the top.

“People get trapped into thinking about just one way of doing things.”
- Erik Weihenmayer (blind rock climber)

End Result has the experience to train and motivate your staff. We’ve enabled sales teams to integrate nurture marketing strategies. We’ve educated and encouraged staff to gain new social media skills. We’ve seen the power to transform that comes when people take on new challenges. We’ll equip your staff with the skills to find their own path to results. We’ll help you build a rock-solid team.

Training services

The days of the “hard sell” are numbered. Sales representatives who embrace nurture marketing replace me-first thinking with a focus on long-term relationships. End Result motivates sales teams and integrates educational strategies so your sales climb. We also integrate social media skills into your operations to update the mindsets of your employees.

End Result will train your staff on how to use Facebook, Twitter, LinkedIn, and YouTube, as well as other relevant platforms for your business so you get the most out of your social media initiatives.

Give us a call at 608-358-0623. We’ll put powerful nurture marketing and social media services to work for your business.

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